The arrival of Earth Day next week, combined with the drop in retail sales numbers, seems like a good time to ask whether the age of rampant consumerism is over or whether it has just stalled.

Earth Day seems like an anti-buying-stuff kind of time, but retailers are working to make it the time to get consumers to switch over to green products. And there are plenty of green products on the market.

So with sales down across the nation, will consumers embrace the message and start buying green? It’s hard to tell. So far this year, it seems that consumers can only afford to buy food and gas.

The rampant consumerism blog, www.rampantconsumerism.blogspot.com, has not had a posting since November, about the same time retail sales began a free fall. Coincidence?

Last week, the International Council of Shopping Centers reported the weakest sales for the month of March since 1995. The ICSC tracks 80 retailers and takes into account sales at stores open at least a year, as well as total sales.

Gap Inc. saw same-store sales plummet 18 percent this year, while sales increased 6 percent in the same month last year.

Department stores Kohl’s and J.C. Penney also were hard hit, reporting double-digit drops in sales at stores open at least a year.

Even Wal-Mart and Target, where shoppers can buy food and health and beauty aids, were struggling. Sales at Wal-Mart rose 0.7 percent, compared with a 4 percent increase last year. Target saw same-store sales decline 4.4 percent during March, compared with a 12 percent rise a year ago.

While retailers blame the weather and the economy for slow sales, it might be wise to ask whether the thinking has shifted about buying.

It’s true that by and large consumers have less discretionary income, but there may be some weariness in consuming goods for the sake of it.

But for those who figure concern for the planet in their shopping decision, there are some retailers that are trying to get customers by “going green.”

Sur La Table, with a new store in downtown Sarasota, has a whole host of environmentally friendly products. From the low-tech micro fiber slippers that allow you to clean your floors while walking around the house to the high-tech sanitizing system that allows you to kill bacteria on food and countertops, Sur La Table is talking up its green products.

Perhaps the most astounding is a new chemical-free sanitizing system. The Lotus Sanitizing System infuses water with extra oxygen to create a sanitizing agent.

The company claims the water can “neutralize 99.9 percent of bacteria and pesticides on food and household surfaces, plus remove stains, mold and mildew and deodorize countertops and floors.”

I tried the system and was surprised to find that the water does cut through grease and does a really good job of cleaning, better than some cleaning products I have used.

The sanitizing machine is $169.95 at Sur La Table and comes with a bowl, in which consumers can sanitize fruits, vegetables and even meats, a spray bottle attachment, two microfiber cleaning cloths and the cartridge that infuses the water.

Once you own it, you might never have to buy cleaning products again. Of course, you do have to buy replacement cartridges.

So it certainly will not end shopping, but it might make some consumers feel good about what they buy.

Toni Whitt

http://www.heraldtribune.com/article/20080415/COLUMNIST94/804150323/-1/newssitemap

             

By now, everybody knows the pitfalls of using disposable plastic bags. Happily, that means manufacturers are dreaming up better-looking (and much more environmentally friendly) alternatives for toting groceries, toys and books. Here’s a sampling:

Made from 100 percent recycled materials, the Great A&P Tea Co.’s bags feature imagery depicting seashells, fruit and animals. And they’re easy on the wallet, too: costing 99 cents at Long Island Pathmark, Waldbaum’s and A&P grocery stores. (Pictured at left.)

Dubbed the new “it bag” by Teen Vogue, this Earth-friendly Baggu tote will help reduce your carbon footprint. Available in a variety of colors and made from sturdy ripstop fabric that will carry up to 25 pounds. Sold for $8 each or $22 for a pack of three at baggubag.com. (Pictured  below)

Lightweight and waterproof, the Envirosax bag comes in a variety of unusual designs and colors, each sized just right for toting vacation souvenirs or beach gear. Costs $8.50 each or $37.95 for a pack of five at envirosax.com.

In Asia, they were used as rice and feed bags for transporting various goods. In New York, recycled totes by Gecko Traders can carry your groceries, beach gear or anything else. These durable bags are made by a fully certified Fair Trade Co-op in Cambodia. Plus, no two bags look exactly alike. The recycled totes have even been vetted by Treehugger.com, a blog dedicated to green living. They cost $35.95 at reusablebags.com (Pictured at left.)Made with 100 percent organic cotton and water-based inks, the oversize Beleaf tote can fashionably carry you through a weekend’s worth of errands but withstand the weight of bulky grocery items, too. It’s $36 at beleaf.com.

Read more about eco-friendly decorating, green celebrities and ways to reduce your carbon footprint on Newsday’s section on “green living,” newsday.com/green.

http://weblogs.newsday.com/features/home/cheap_thrills_blog/2008/04/green_shopping_the_best_of_the.html

             

Of all the things to obsess about, toilet paper has never been at the top of my list. Or the bottom.

Then I met Jeff Wells, a pleasant, earnest ornithologist who lives in Maine and was visiting Philly. Wells and a few environmental groups say I should buy paper products made from recycled paper - not trees.

Now, Wells obsesses about birds, billions of which breed in Canada’s boreal forest, which he also obsesses about because he’s a scientist with the International Boreal Conservation Campaign.

The boreal stretches nearly from Alaska to the Atlantic; it absorbs tons of carbon dioxide and it’s a major summer nesting ground for birds that winter in backyards like mine.

But the boreal forest is being logged at the rate of 2.5 million acres a year, Wells says. Some is for lumber, sure. But also for paper. Toilet paper.

Paper giant Kimberly-Clark says all the leading consumer tissue brands in North America contain primarily virgin fiber.

In a longstanding dispute, the company says it mainly uses leftover tree pulp, but environmentalists insist that entire trees are being given over to toilet tissue.

The company said about 11 percent of its virgin pulp comes from the boreal - which is then reforested.

Still, environmentalists wonder why we are, in effect, flushing virgin wood pulp of any sort down the toilet when at the same time we’re sending nearly half of all the perfectly good paper left over from home and office use to landfills.

“It’s one of those things that just doesn’t make sense in today’s world,” Wells said.

At least half a dozen companies now make TP from recycled paper. I took a field trip to area grocery stores to investigate.

OK, then, talk about obsessed. In one paper goods aisle, there were 18 kinds of toilet paper - including one aimed specifically at children.

Every store also had at least one eco brand. I bought seven. Back home, I piled my loot onto the dining room table and took stock.

The eco-packages had pictures of trees and cute slogans: “Soft on Nature, Soft on You.”

And in case anyone should miss the “100 percent recycled” label, they had names such as Nature’s Balance, Earth First, Sunrise, Earth Friendly and Seventh Generation.

All were white, so I guess that matters to most people. (The eco brands touted a chlorine-free bleaching process.)

Many were embossed with flowers or butterflies, which seemed silly until I learned the designs hold the paper together after it has been air-fluffed to make it softer.

Traditional toilet tissue ranges from half a cent to 4.5 cents per square foot. The eco-brands were actually less: half a cent to 2.3 cents per square foot.

Seventh Generation contends on its packaging that if every household in the United States replaced just one four-pack of virgin fiber TP with recycled, it would save the equivalent of nearly a million trees.

The toilet paper awaited me. I tried them all.

I’m happy to report I have not had to seek medical attention for abrasions from scratchy paper - because it was fine.

Allen Hershkowitz is a proponent of recycled toilet tissue and a scientist with the Natural Resources Defense Council.

Now, he is obsessed. He has timed himself in the bathroom and says it takes less than five seconds to use up a piece of tissue.

And for that, he asks, we’re using trees?

Recently, he went to a swank French spa to give a speech. The TP was brownish, stiff. But, “the president of France goes there,” he said, “and everybody survives.”

Still, I recently had a bad cold, my nose raw from all the tissues, and I wasn’t even using recycled.

I told the spokeswoman at Seventh Generation, and she laughed. In cold and flu season, even they “concede to softer brands,” she wryly noted.

So maybe I’ll just go with the virgin pulp for my delicate nose. And I’ll take eco-paper for, uh, the other end.

No more trees for me.

---

GreenSpace:

For more about recycled paper and trees, go to: http://go.philly.com/greenspace

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GreenSpace: Pointers for Paper Products

What’s in recycled: Environmental groups advocate paper products made from 100 percent recycled materials. Look for a high percentage of “post-consumer” material, made of paper recycled from homes and offices. Regular “recycled” can contain leftover paper from industrial processes.

Paper recycling update: Last week, the American Forest and Paper Association announced that in 2007, an all-time high of 56 percent of the paper used in the country was recovered for recycling. It totaled 54.3 million tons - more than 360 pounds for every person in the country. The group set a goal of 60 percent by 2012, which still leaves 40 percent more to go.

Historical note: Yo! Philadelphia is a cradle of paper progress. In 1690, William Rittenhouse and William Bradford founded the first North American paper mill along the Wissahickon Creek, making paper from old cloth rags. (Wood wasn’t used in the United States until the early 1900s.) Scott Paper Co., founded by two brothers in 1879 in Philadelphia, marketed the first rolls of toilet paper, and today Kimberly-Clark employees still make Scott products at the plant in Chester.

What’s ahead: Major manufacturers are making changes. Kimberly-Clark is test-marketing Scott Naturals. The line includes facial tissues from 20 percent post-consumer recycled fiber, TP from 40 percent, and paper towels from 80 percent.

By Sandy Bauers

http://www.philly.com/inquirer/columnists/sandy_bauers/20080407_GreenSpace__On_a_roll__Dead_trees_go_down_the_toilet.html

             

I’m happy to see that ‘environmentalism’ has become trendy, and that there is a growing movement in our society to reduce the impacts of our civilized lifestyle. Yet, those of us who have long considered ourselves ‘environmentalists’ fear that it may be too little too late, and that the movement is becoming co-opted by the very forces that we have been struggling to defeat.
http://treesit.blogspot.com

The crisis we face now can be traced back to decisions our culture made over 10,000 years ago, and compounded since then by millions of subsequent decisions. This process, whereby we went from a species in equilibrium with it’s environment to one that is currently destroying all life around it, has been greatly accelerated in the last 100 years or so. While this acceleration roughly corresponds with the rise of fossil fuel use, it is not these particular resources, or use thereof, that bear the entire responsibility for our current crisis.

The use and impacts of these energy resources, being such a prominent and immediate threat to life, have been focused upon by the new environmental (green consumer) movement as not only key targets, but in some cases, the only targets.
Many old-school environmentalists define their ideology and activism not just by a desire to reduce our ‘carbon footprint’, but also by a desire to have an abundance of intact eco-systems and a broad diversity of life on the planet. Hybrid cars and compact fluorescent light bulbs may reduce the amount of carbon we emit into the atmosphere as we go about our busy civilized lives, but unless we begin to take a brutally honest approach to a wide variety of elements of society, the toxic sprawl will continue to drive thousands of critical species (including our own) into extinction.

The problem lies in the centralized, industrial way that we choose to support ourselves as a culture. The most sustainable and ‘eco-friendly’ products of the mass consumer culture still require appalling amounts of water, energy, resources and labour to produce. All of these things need to be transported, and as these industries have been globalized, the distances that these things need to be transported have increased to the absurd and convoluted. The fuel used by the production and transportation is but one impact of the process. An army of heavy equipment, fabricated from steel, copper, zinc, iron and other resources (as well as petroleum products such as lubricants and plastic) are used in the production and transportation of ALL industrialized mass consumer products. In the case of the automobile, the vast majority of the energy and materials used and the waste and pollution created occurs in the production process.

Where do these materials come from? Whose land? Where does the massive waste our consumer society generates go? Whose land? Who builds the earth moving equipment and mining machinery? Who operates them? Who works in the factory that processes the raw materials and assembles the products? Who loads them onto trucks, ships, planes and trains? Who drives these vehicles? What are the working conditions for all these people? What kind of quality of life do they have? A great deal of exploitation is occurring around the world to bring us our ‘sustainable’ products. The cost of retrofitting the world with green technology and fuelling it with energy that costs more to produce than fossil fuel (as all other energy does) certainly doesn’t leave us much with which to pay a living wage to those who toil for our comfort.
These issues, though often referred to as ‘social justice’ issues, factor into the ideology of many environmentalists. Nowhere is an environmental issue not a social justice issue. Every step in the process of bringing mass consumer goods to the homes of the civilized world, impacts the lives of people who work in these industries and whose homes are downriver, downwind or have been destroyed by these industries.

A globalized mass consumer world is not compatible with the ideal of social justice for all. The industrial system requires slavery and exploitation. It requires increasing access to resources, which means displacing people, mainly poor and indigenous people, from their land base.

Mining and blasting processes, which are critical to the production of material for ‘green energy’ infrastructure, are apocalyptic to any ecosystem. The waste generated by these processes poisons rivers, lakes and oceans and in turn poisons the people who rely on these waterways for sustenance and survival.

These and other effects are also to be seen in the production, transportation and retailing of the ‘green’ and ‘sustainable’ products and infrastructure that is being created and proposed. (A good local example is the development on Spaet [Bear] Mountain, in which the future of the local indigenous cultures, which are in jeopardy in part from diabetes and other health effects of the western diet, relies on access to traditional wild foods. By reducing the land base of these peoples, you reduce their access to healthy food and sabotage their efforts to survive into the future. This can reasonably be called genocide.)

In short, any movement of ideology that does not advocate eliminating our dependence on a globalized industrial way of life can not with any real conscience call itself ‘environmental’, at least not in the sense that the word is used to mean respect and active protection of biodiversity and ecological equilibrium.

Any eco-philosophy that fails to take into account the impact of actions on all life from the smallest micro-organism up to entire human cultures is but a means to feel good about one’s excessive consumption and material addictions.

Those of us in the privileged world have become addicted to the comfort of abundant material wealth. Yet in the majority of the world, thoroughout the majority of history, people thrive, on far less, produced closer to home with less resources, used more efficiently for longer periods of time before being discarded, and discarded in a way that can even contribute to new products.

The true sustainable energy sources in this world are direct solar (to heat food, water, grow food, etc), methane digesting of food waste to produce electricity, heating and cooking fuel, and other technologies that can be built and maintained on a personal or community level.

Further energy reduction is achieved by localizing resource use and reducing the need for most transportation, as well as eliminating many of the products that those of us in the privileged world take for granted.

It’s true that we live in a world where many communities lack the resources for even basic survival, and must rely on imports from other communities, but from this need has arisen a system that is wasteful, inefficient and in most cases unnecessary. If we cannot return to a localized economy than we should be focusing on a future where these impacts occur only where they truly need to, and resources and energy used in the most efficient ways.

Those of us who live in areas with abundant resources could do a much better job of utilizing these resources. Cities could be growing food on rooftops, or in yards that are now only used for ornamental grass and shrubs. Rainwater can be utilized and grey water collected to reduce impact on watersheds and oceans. Food and other waste can be used to produce methane to eliminate the need for hydro-electricity, natural gas and home heating fuel. (And to save land from landfill and avoid flushing it into the ocean where it harms marine life.)

Other waste materials can be used to make new products, and this reduces the impact of extracting, producing and transporting materials and products.

We need to start perceiving the true impacts of using new products. As necessary as each new product may be in our lives, each time we purchase and consume them it is like throwing a live grenade into the communities affected by the production of these products. As necessary as each product may be, it can never be forgotten that we must TAKE LIFE to create it, and in the case of the land and ecosystems from which the raw materials and energy originate, that life may take thousands of years to return, if it returns at all.

Some purchases are unavoidable, but in the case of our culture, most ARE avoidable, thus we have no excuse for such casual taking of life.

‘Sustainable’ products and energy are that which can be harvested and produced close to where we live, with the least possible impact on the natural environment, with attention to quality (so they last), that fill a needed role in our lives, and can be re-used, recycled or discarded in a way that creates the least impact. All other products are destructive and counter-productive to our struggle to survive on a healthy planet.

The green consumer movement is not ‘environmentally friendly’, and the measures being proposed by the new mainstream environmental movement are nowhere near a solution for the crisis we face. If the power to ‘save the environment’ is in the hands of the people, than we need to use those hands to create the world we want, not to hand power over to the corporations and governments to pervert and waste. A centralized industrial world can only create ecological damage, genocide and exploitation. It’s time we began taking the radical alternatives seriously and begin to examine the impacts of every aspect of our lives.

- in solidarity with all life,
Kalanu
http://treesit.blogspot.com
http://bullsheet.wordpress.com
http://pedaltopetal.blogspot.com

             

Michael Patton said he’s noticed that “being green” has become quite popular, even patriotic.

“It’s the new red, white and blue,” he said.

Patton, director of the Metropolitan Environmental Trust, was the moderator of the 24th annual Resource Management Conference at the Tulsa Garden Center on Wednesday. The focus of the conference was on going green with low-impact development.

The seminar focused on buildings and construction because those industries use lots of electricity, water and wood and create carbon monoxide and construction debris.

“Just like the saying ‘You are what you eat,’ we are what we build,” said Miles Tolbert, Oklahoma’s secretary of the environment. “What I would call you to do is to build it right.”
Building right is not just dictated by how you construct buildings but also where you build them, said Jeff Speck, a Leadership in Energy and Environmental Design city planner and urban designer.

Speck said it is increasingly common in newer neighborhoods to have “suburban sprawl,” which creates traffic and pedestrian problems between large housing-only and business-only districts. Larger streets

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in suburbs and business districts, as opposed to neighborhoods with both businesses and homes, lead to dangerous intersections and walking areas, he said.

“It’s uniquely American to drive our cars to get to the gym to walk on a treadmill, but it’s not our fault,” he said. “It’s a result of the environment we’re in.”

With better-planned neighborhoods can come more low-impact development, such as green roofs on homes and rain garden landscaping, said Michelle Barnett, a senior engineer for URS Corp.

By  Althea Peterson

http://www.tulsaworld.com/news/article.aspx?subjectID=11&articleID=20080306_1_A5_spanc27681

             

DUBLIN — There is something missing from this otherwise typical bustling cityscape. There are taxis and buses. There are hip bars and pollution. Every other person is talking into a cellphone. But there are no plastic shopping bags, the ubiquitous symbol of urban life.

In 2002, Ireland passed a tax on plastic bags; customers who want them must now pay 33 cents per bag at the register. There was an advertising awareness campaign. And then something happened that was bigger than the sum of these parts.

Within weeks, plastic bag use dropped 94 percent. Within a year, nearly everyone had bought reusable cloth bags, keeping them in offices and in the backs of cars. Plastic bags were not outlawed, but carrying them became socially unacceptable — on a par with wearing a fur coat or not cleaning up after one’s dog.

“When my roommate brings one in the flat it annoys the hell out of me,” said Edel Egan, a photographer, carrying groceries last week in a red backpack.

Drowning in a sea of plastic bags, countries from China to Australia, cities from San Francisco to New York have in the past year adopted a flurry of laws and regulations to address the problem, so far with mixed success. The New York City Council, for example, in the face of stiff resistance from business interests, passed a measure requiring only that stores that hand out plastic bags take them back for recycling.

But in the parking lot of a Superquinn Market, Ireland’s largest grocery chain, it is clear that the country is well into the post-plastic-bag era. “I used to get half a dozen with every shop. Now I’d never ever buy one,” said Cathal McKeown, 40, a civil servant carrying two large black cloth bags bearing the bright green Superquinn motto. “If I forgot these, I’d just take the cart of groceries and put them loose in the boot of the car, rather than buy a bag.”

Gerry McCartney, 50, a data processor, has also switched to cloth. “The tax is not so much, but it completely changed a very bad habit,” he said. “Now you never see plastic.”

In January almost 42 billion plastic bags were used worldwide, according to reusablebags.com; the figure increases by more than half a million bags every minute. A vast majority are not reused, ending up as waste — in landfills or as litter. Because plastic bags are light and compressible, they constitute only 2 percent of landfill, but since most are not biodegradable, they will remain there.

In a few countries, including Germany, grocers have long charged a nominal fee for plastic bags, and cloth carrier bags are common. But they are the exception.

In the past few months, several countries have announced plans to eliminate the bags. Bangladesh and some African nations have sought to ban them because they clog fragile sewerage systems, creating a health hazard. Starting this summer, China will prohibit sellers from handing out free plastic shopping bags, but the price they should charge is not specified, and there is little capacity for enforcement. Australia says it wants to end free plastic bags by the end of the year, but has not decided how.

Efforts to tax plastic bags have failed in many places because of heated opposition from manufacturers as well as from merchants, who have said a tax would be bad for business. In Britain, Los Angeles and San Francisco, proposed taxes failed to gain political approval, though San Francisco passed a ban last year. Some countries, like Italy, have settled for voluntary participation.

But there were no plastic bag makers in Ireland (most bags here came from China), and a forceful environment minister gave reluctant shopkeepers little wiggle room, making it illegal for them to pay for the bags on behalf of customers. The government collects the tax, which finances environmental enforcement and cleanup programs.

Furthermore, the environment minister told shopkeepers that if they changed from plastic to paper, he would tax those bags, too.

While paper bags, which degrade, are in some ways better for the environment, studies suggest that more greenhouse gases are released in their manufacture and transportation than in the production of plastic bags.

Today, Ireland’s retailers are great promoters of taxing the bags. “I spent many months arguing against this tax with the minister; I thought customers wouldn’t accept it,” said Senator Feargal Quinn, founder of the Superquinn chain. “But I have become a big, big enthusiast.”

Mr. Quinn is also president of EuroCommerce, a group representing six million European retailers. In that capacity, he has encouraged a plastic bag tax in other countries. But members are not buying it. “They say: ‘Oh, no, no. It wouldn’t work. It wouldn’t be acceptable in our country,’ ” Mr. Quinn said.

As nations fail to act decisively, some environmentally conscious chains have moved in with their own policies. Whole Foods Market announced in January that its stores would no longer offer disposable plastic bags, using recycled paper or cloth instead, and many chains are starting to charge customers for plastic bags.

But such ad hoc efforts are unlikely to have the impact of a national tax. Mr. Quinn said that when his Superquinn stores tried a decade ago to charge 1 cent for plastic bags, customers rebelled. He found himself standing at the cash register buying bags for customers with change from his own pocket to prevent them from going elsewhere.

After five years of the plastic bag tax, Ireland has changed the image of cloth bags, a feat advocates hope to achieve in the United States. Vincent Cobb, the president of reusablebags.com, who founded the company four years ago to promote the issue, said: “Using cloth bags has been seen as an extreme act of a crazed environmentalist. We want it to be seen as something a smart, progressive person would carry.”

Some things worked to Ireland’s advantage. Almost all markets are part of chains that are highly computerized, with cash registers that already collect a national sales tax, so adding the bag tax involved a minimum of reprogramming, and there was little room for evasion.

The country also has a young, flexible population that has proved to be a good testing ground for innovation, from cellphone services to nonsmoking laws. Despite these favorable conditions, Ireland still ended up raising the bag tax 50 percent, after officials noted that consumption was rising slightly.

Ireland has moved on with the tax concept, proposing similar taxes on customers for A.T.M. receipts and chewing gum. (The sidewalks of Dublin are dotted with old wads.) The gum tax has been avoided for the time being because the chewing gum giant Wrigley agreed to create a public cleanup fund as an alternative. This year, the government plans to ban conventional light bulbs, making only low-energy, long-life fluorescent bulbs available.

By ELISABETH ROSENTHAL

http://www.nytimes.com/2008/02/02/world/europe/02bags.html?_r=3&hp=&pagewanted=all&oref=slogin&oref=slogin&oref=slogin

             

Sustainable and Naturally Healthy Designs Available to Residents of the Community

Green Builders, Inc., the leading large-scale community developer of green, sustainable homes in the Austin, Texas area, has opened its first green merchandised model home in Georgetown Village to illustrate how consumers do not have to give up their stylized decor by going green. Working with Count & Castle Designs, an Austin-based residential and commercial interior design firm, Green Builders appointed the interior decor of its new model home with eco-friendly furniture and home accessories from well known marquee retailers including IKEA, Natural LEE Furniture, Loft and Austin Furniture Consignment to showcase how consumers across the country can take advantage of reducing, reusing, reclaiming and recycling when it comes to every one of their furniture needs. This announcement, made on the heels of Green Builders’ ENERGY STAR(R) accreditation on its homes, once again solidifies Green Builders’ place as the top developer in bringing affordable, green and healthier lifestyles to the masses.

The model home also showcases the ways in which Green Builders is sharing the message of green being easy for consumers to understand and incorporate into their own lives. From the home’s cabinets to countertops, paint and furniture, and bath towels and accent accessories, Green Builders makes sure that every piece it offers in its homes comes from sources that support local and world-wide economic and social growth and maintain a level of environmental consciousness.

“We constantly strive to create an all-inclusive healthy and natural lifestyle with our green homes and communities, and offering environmentally sound furnishings is the next progressive step for our residents,” touts Clark Wilson, CEO and President of Green Builders, Inc. “By using both local and national manufacturers we’ve quickly become a resource to find a variety of styled furnishings and accessories to decorate their homes.”

The participating furniture sources are committed to reducing impact on the environment and helping consumers cultivate organically rich lifestyles through the purchase of sustainable and socially responsible products. In addition, Natural LEE donates one tree to American Forests for every piece of furniture sold, Loft offers furniture and case goods made from renewable FSC certified forests, and IKEA uses fewer raw materials generating less waste and discharge in manufacturing as well as wood which is recyclable, biodegradable, and renewable.

“There are so many options to decorate a home, but only a limited number of affordably-priced resources are currently available highlighting sustainable and eco-friendly furnishings and designs,” explains Jennifer Burggraaf, licensed interior designer and principal of Count & Castle Designs. “It’s a real pleasure to partner with Green Builders to help elevate the company and their model home as a resource for consumers to find the look and feel they want in their home while incorporating a safe and sustainable way of life.”

Green Builders’ energy efficient and green, sustainable homes are priced from the $200,000s to $700,000s and available throughout the Austin area.

About Green Builders, Inc.

Green Builders, Inc., a subsidiary of Wilson Holdings, Inc (WIH) combines the equal necessities of progress and preservation by building homes that tread lightly on the earth. Our success is measured by continued robust sales in a growing number of sustainable communities, which we believe to be vital to a sustainable planet. With respect for the world’s resources and for the needs of our clients, we create healthy, beautiful, long-lasting homes that people, and the earth, can afford. To learn more visit, http://www.greenbuildersinc.com

About Wilson Holdings, Inc. and Wilson Family Communities, Inc.

Wilson Holdings, Inc. is the parent company and sole stockholder of Wilson Family Communities, Inc. dba Green Builders, Inc., an Austin, Texas-based homebuilding and development company that acquires, develops, manages and markets residential communities in the Central Texas region. To learn more about Wilson Holdings, Inc., please visit the company’s web site at http://www.wilsonholdings.net

Safe Harbor Statement

Some of the statements in this press release are “forward-looking statements,” as that term is defined in the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the fact that these statements do not relate strictly to historical or current matters. Rather, forward-looking statements relate to anticipated or expected events, activities, trends or results. Because forward-looking statements relate to matters that have not yet occurred, these statements are inherently subject to risks and uncertainties. Many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward-looking statements. These factors include those described under the caption “Risk Factors” included in the 10K-SB filed December 31, 2007 and other filings with the Securities and Exchange Commission. All forward-looking statements made in this press release are made as of the date hereof, and the risk that actual results will differ materially from expectations expressed in this press release will increase with the passage of time. The Company makes no commitment, and disclaims any duty, to update or revise any forward-looking statement to reflect future events or changes in our expectations.

http://money.cnn.com/news/newsfeeds/articles/prnewswire/LAM03528012008-1.htm

             

IF YOU’RE DREAMING of a white Christmas you’re in the minority this year. “Green” is the preference for 71% of consumers, who say they plan to buy eco-friendly or energy-efficient products when possible this holiday season, according to a survey by price-comparison search engine PriceGrabber.com. Beyond a desire to save the planet, these consumers are motivated in part by escalating fuel prices, which are projected to increase U.S. household heating costs by an average of 10%, according to the Energy Information Administration.

But those same skyrocketing energy costs that increase the appeal of, say, a 15%-more-efficient Energy Star furnace, are also making it tough to stomach the premium price tags such eco-friendly goods often carry. Why shell out $65 for Levi’s jeans made with organic cotton, for example, when the brand’s conventional versions start at $48?

With careful shopping and a few energy-saving measures, you can go green this winter without busting your holiday budget. Consider these simple switches for common seasonal expenses:

Christmas Trees

Some 32.8 million Americans buy real trees each holiday season, according to the National Christmas Tree Association, a grower’s group. If you’re among them, celebrate the fact that a real tree is the more eco-friendly choice. “It’s a lot more environmentally sound than a fake one, which is made from petroleum,” says Deborah Gangloff, executive director of conservation group, American Forests. Real trees also offset greenhouse gas emissions during the decade or so they grow on farms, and as a crop, new trees are planted to replace each harvested. If the use of pesticides bothers you, you can even find an organic-farmed tree.

Once the needles start littering the carpet and it’s time to dispose of your tree, find a local recycling program through your county or city environmental department. Jefferson Parish, La., sinks bundles of donated trees to protect marshland from erosion, while Cook County, Ill., uses them as a nesting habitat for herons and egrets. Plenty of areas also mulch the trees for use in local parks.

Real trees can be economical, too. A six-foot Blue Spruce is just $20 at the Bees, Fleas and Trees farm in Litchfield, Conn., or $15 at Juneau’s Christmas Trees & Reindeer Farm in Foster City, Mich. Meanwhile, a lifelike 6-foot-5-inch artificial version from specialist Balsam Hill goes for $259. Sure, a good-quality artificial tree will last for years, but once thrown out, they won’t biodegrade in the landfill, says Gangloff. (Click here for tips on which type of tree you should buy.)

Fireplace

Use your fireplace incorrectly, and you might as well be burning logs of greenbacks. “Fireplaces tend to draw more warm air out of the room than they provide,” says Jennifer Thorne Amann, a senior associate with the American Council for an Energy-Efficient Economy. “It all gets sucked out the chimney.” To avoid watching your energy bills go up in smoke, turn down the heat when you set the blaze. Close off the room if possible to limit heat loss in the rest of the house. And remember to close the damper once the fire goes out. Otherwise, you’ll be losing your pricey heated air around the clock.

Gift Wrap

Americans accumulate 25% more garbage between Thanksgiving and New Year’s Day than they do during the rest of the year, according to the Environmental Protection Agency. Filling up the trash cans are the boxes, wrapping paper, ribbons, tissue paper, cards and envelopes that are all too familiar during the holidays. Reducing your expense and waste is possible, though — even if you’re not willing to resort to the standard advice of saving every scrap of wrapping paper for next year, says Constance Richards, author of “Creative Giftwraps.” “Using things that don’t need to be thrown out is the ideal,” she says. Gift bags are the obvious choice; especially if you’ve saved ones gifted to you in previous years. Bought new, you’ll need to weigh the cost-effectiveness: Will the items you stuff in a $1 bag use up at least one-third of a $3 wrapping paper roll? Lessen the hit with a trip to the dollar store, where gift bags are often two or three for a buck.

A more earth-friendly option is to forgo wrapping paper altogether and use part of the gift itself as wrapping. Stash DVDs in a big decorative bowl, for example, or place assorted beauty products in a traveling case. Or, just wrap with items that you would have thrown out anyway, advises Richards. Newspaper is the classic no-frills wrapping choice, but she also likes maps and glossy magazine pages, which are a little more offbeat and eye-catching.

Holiday Lights

Deck the halls with strings of LED lights instead of the standard incandescent bulbs, and you could cut the holiday light portion of your electric bill by a whopping 90%. One 300-bulb string of LED lights will cost of just 47 cents for the whole season, assuming you have them lit five hours a day for 45 days, according to the Pacific Gas and Electric Company. In comparison, lighting the same length string of incandescent bulbs would cost $4.92. You will pay slightly more in upfront costs, however. At specialty retailer 1000Bulbs.com, a 70-light string of multicolored mini LED lights is $14.31, while a 100-count string of the incandescent version is $9.04. But because LED bulbs last up to 100,000 hours and are much hardier than their incandescent counterparts, you’ll spend less cash — and time — over the long run replacing or repairing defunct strings, says Ronnie Kweller, a spokeswoman for the Alliance to Save Energy.

To help cover the upfront cost of LED lights, look for rebates through your local utility company. The Maine Public Utilities Commission offers consumers a $1.50 coupon per string of LED lights, while Anaheim Public Utilities in California offers $10 and $20 gift cards for Starbucks, Borders or Home Depot, based on the number of bulbs you buy.

Presents

If you’re on the hunt for eco-friendly presents, try specialty search engines Shop Green with Price Grabber and The Find Green. Both scour the web for the lowest prices on green items. Preset categories can help narrow your choices or offer eco-friendly options you might not have thought of, like organic lipstick ($20 for Cargo’s Plant Love line) and wine ($14.95 for Frey Vineyards 2005 organic pinot noir).

Turkey

Looking for one holiday splurge? Try an organic turkey, advises Kristi Weidemann, a spokeswoman for Consumer Reports’ Greener Choices. Poultry is one of the organic foods that offers the most value for your buck, according to the Environmental Working Group. The birds are raised without the aid of antibiotics or growth hormones, and consume feed that was itself grown without pesticides or other chemicals. But it’s not without a heftier price tag. At Safeway, for example, the store-brand conventional frozen turkey goes for $1.19 per pound, while its organic counterpart costs $2.69 per pound. For a 16-pound bird, that’s an extra $24. To cut your costs, stick with a USDA-certified organic bird. Labels that indicate free-range, certified humane or heritage breed — although desirable — add to the cost. (Click here for more tips on buying organic foods.)

By Kelli B. Grant

http://www.smartmoney.com/dealoftheday/index.cfm?story=20071128

             

KETTERING, Ohio–(BUSINESS WIRE)–ClimateMaster, Inc., a leading manufacturer of water-source and geothermal heating and cooling systems, today endorsed the GEOSmart Loan program offered through a partnership between GE Money & the Electric & Gas Industries Association (EGIA) at the Energy Efficiency Global Forum in Washington, D.C.

The GEOSmart Loan program, sponsored by EGIA and funded by GE Money’s Sales Finance unit, provides both installment and revolving financing options and is available through EGIA-approved contractors to assist consumers looking to purchase a ClimateMaster geothermal heating, cooling and water heating system for their home. “The level of long-term financing provided through the GEOSmart Loan program is something that has long been needed in the geothermal heat pump (GHP) market,” said Daniel Ellis, president of ClimateMaster. “GEOSmart financing makes these systems more affordable for consumers retrofitting existing homes.”

“GHP technology harnesses energy stored near the surface of the earth to provide heating and cooling,” says John Bailey, senior vice president of sales for ClimateMaster. “This stable underground temperature reservoir is maintained by solar energy and is a clean and renewable resource available in all 50 states. GHPs tap into this reserve to reach 400 to 600 percent energy efficiency, in terms of energy delivered versus energy drawn from the grid to operate the system.” According to the Environmental Protection Agency, geothermal heat pumps are the most energy-efficient, environmentally clean and cost-effective space-conditioning system for most locations in the U.S.

“With buildings accounting for nearly 40 percent of all U.S. energy consumption and heating, cooling and water heating being the largest contributors, GHPs are one of the best ways to reduce your energy bills and your footprint on the environment,” said Ellis. “And they are a proven technology, with hundreds of thousands installed nationwide since their introduction in the late 1970s.”

“ClimateMaster’s line of geothermal heating and cooling systems are an excellent choice for providing and utilizing sustainable, affordable energy,” said Bruce Matulich, executive director of EGIA, a non-profit organization dedicated to advancing energy efficiency and renewable energy solutions. “We are pleased to be able to promote both ClimateMaster’s products and the GEOSmart program to distributors, contractors and our utility partners across the U.S.”

Due to significant consumer energy savings, the positive impact on utility peak load conditions and the substantial environmental benefits, a growing number of utility companies are supportive of GHP technology and are offering rebates and other financial incentives to encourage consumer installation of GHP systems. The GEOSmart loan program is already being integrated into leading utility and state sponsored energy efficiency programs, providing homeowners with a comprehensive financing solution that makes it easy for consumers to invest in energy efficient home improvements.

“At GE, we’ve made a commitment to continue investing in and providing products and services that are eco-friendly,” said Bruce Christensen, vice president and general manager, Home Improvement industry, GE Money – Sales Finance. “We’re proud to partner with EGIA and are excited that ClimateMaster has chosen to endorse the GEOSmart program.”

About ClimateMaster, Inc.

ClimateMaster, Inc. is a leading manufacturer of water-source and geothermal heat pumps, which are widely considered to be the most energy efficient and environmentally friendly method of heating and cooling available on the market today. Headquartered in Oklahoma City, ClimateMaster, Inc. is a wholly owned subsidiary of LSB Industries, Inc. whose common stock is traded over the American Stock Exchange under the symbol LXU. For more information, visit www.climatemaster.com.

About Electric & Gas Industries Association

The Electric & Gas Industries Association (EGIA) is a non-profit organization dedicated to advancing energy efficiency and renewable energy solutions through a nationwide network of contractors, distributors, manufacturers and utility companies. EGIA is a leading provider of resource efficiency services and energy efficiency program administration for utility companies and water agencies. EGIA also provides the home improvement industry with comprehensive consumer energy efficiency and solar financing solutions and has administered some of the nation’s largest utility and state sponsored energy efficiency financing programs. For more information, visit www.egia.org.

About GE Money

With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: outdoor power equipment, home improvement, sporting goods, powersports, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.

GE is Imagination at Work — a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

©2007 General Electric Company, All rights reserved.

             

Want to know how you can reduce your carbon footprint and be more ecologically friendly as a family? As part of the Western Mail’s Environment Month, Friends of the Earth Cymru have come up with a 60-point guide to going green

AT HOME
The global warming carbon emissions we produce from our homes account for a massive 25% of total emissions in the UK. So everything we can do to reduce this will help

1. Just boil the amount of water you need for one cup of tea, rather than half a kettle full and save cash with each cuppa.

2. Use a lid on saucepans. In this way you’re saving energy and money with every meal.

3. Switch to energy-saving light bulbs. They cost a little more, but save up to 10 times the price over their lifetime and use at least two-thirds less energy than standard bulbs.

4. Turn off appliances. Switch off PCs and TVs when not in use. And never leave them on standby – appliances on standby wastes at least 6% of domestic electricity use in the UK.

5. Make sure your hot-water tank is dressed correctly. A British Standard lagging jacket costs £10 and the insulation for the pipe leading to the hot-water tank from the boiler costs £3 a metre. The yearly saving on your bill? Up to £20.

6. Produce your own energy by installing small-scale renewable energy systems, such as solar panels or wind turbines. Grants are available from the Low Carbon Building Programme. See www.lowcarbonbuildings.org.uk if you’d like to find out more.

7. Save water. Did you know that having a shower instead of a bath can save about 40 litres of water? But avoid power showers as they can use more water than baths. Install spray taps for new sinks, as they use less water than normal taps.

8. Do all you can when it comes to household recycling. If you have a collection service – use it! Go to www.recyclenow.com for lots of information on recycling in your area.

9. Avoid disposable batteries and use rechargeable ones. You can even use a solar-powered recharger – try www.naturalcollection.com for eco-gadgets.

10. Recycle mobile phones and printer cartridges. If you really need that new phone, find a home for the old one. Recycle through your local Oxfam shop or call ActionAidRecycling on 0845 3100 200.

11. Most high-street opticians will take your old glasses to give to people in need around the world.

12. Only print when absolutely necessary. If you do print, use both sides of the paper.

13. Candlelit dinners are not just for the romantics. Inside and out, try leaving the lights off to save electricity. Citronella or beeswax candles will also keep insects away.

14. Try a local grocer or a vegetable box delivery scheme instead of highly-packaged supermarket goods.

15. Buy refills. Using refills saves you money on the products you use in large quantities like laundry and dish-washing detergents.

16. Glass bottles can be re-used as many as 20 times. So use your milkman!

17. Buy green kitchen appliances. Choose fridges and washing machines which have the highest energy rating and the longest guarantees.

18. Close the fridge door. Each minute the fridge door is open takes three minutes of energy to cool down again. And don’t put hot or warm food straight into the fridge – allow it to cool down first.

19. Defrost your fridge regularly. It keeps it running efficiently and cheaply. If your fridge seems to frost up quickly, check the door seal.

20. Keep your freezer in a cool room or garage. It won’t need to work as hard, and so uses less energy.

21. Wash at low temperatures. Wash laundry loads on the low-temperature programme.

22. Dry your clothes outside. Use a washing line whenever it’s not raining, and you can enjoy the fresh smell that only comes from line-dried clothes.

23. Don’t dry clothes on a radiator. It stops heat reaching the room, creates damp and encourages mould.

IN THE GARDEN
If you’re lucky enough to have a garden, there’s so much more you can do. Growing your own veg, making compost, helping wildlife and avoiding nasty chemicals can all help create a green haven just outside your door

24. Avoid energy-hungry patio-heaters. There are 2.3 million domestic patio heaters in the UK. Every one of them uses twice as much energy as a kitchen hob. For those evenings in the garden when it gets a little chilly, put a jumper on.

25. Collect rain water in water butts for using in the garden. A garden sprinkler uses as much water in an hour as a family of four uses in a day.

26. Make your own compost. Almost one third of our domestic waste could be composted, but ends up in landfill. Shop-bought compost for the garden costs about £2.50 for 20 litres. A heap in your back garden is absolutely free.

27. Get your children into gardening. Give them their own little veg patch and enjoy the cheap food. A bunch of radishes costs about 45p. A packet of 1,000 radish seeds costs about £1.

28. Grow hedges. For £25, you can buy 50 hedge plants that will give you 10m of thick hedge. Takes time to grow, but a lot nicer than a typical fencing panel which costs £25 for just under 2m, excluding the cost of posts and concrete, and wildlife and birds will love you for it.

29. Go peat-free. Avoiding peat-based composts means stopping the destruction of our peat bogs, which are invaluable habitats for a wealth of wildlife.

OUT AND ABOUT
Going green doesn’t need to stop once you leave your front door

30. Use the car less. Cycle or walk instead and get some exercise. The average cost of a gym session is around £3.80, but the cost of pedalling fast to work is nothing.

31. Stick to 70mph where it says so – or keep under it. Not only is it illegal when you go over, but fuel costs can go up by as much as 4p a mile for small cars cruising at 80-85 mph on the motorway. According to the Slower Speeds Initiative, driving at 50mph instead of 70mph can reduce fuel consumption by a further 30%.

32. Use retreaded car tyres. You don’t need to always buy new. For more info, contact the Retread Manufacturers Association.

33. Start a walking bus group. Get the kids to class without having to do the school run twice a day.

34. Become a skipoholic. Rather than spend, spend, spend at the DIY store, look out for usable materials in local skips. Ask the owner of the contents before taking from any skips.

35. Libraries don’t just loan books. Lots of them hire out music cassettes and CDs, movie videos and DVDs, and even PlayStation games. Use your library to save yourself the cost of building up your own collection.

36. Shopping locally will cut out food miles and support your local economy. Large out-of-town supermarkets are driving the smaller local shops out of business so support your local shops and help the environment too.

37. Re-discover your local area. Holiday nearer home to avoid excessive travelling. You’ll be supporting the local economy, and discover a new appreciation for your area.

38. Avoid flying. It’s easy to get to anywhere in Europe by train. One call to Rail Europe on 0870 8371 371 will tell you all you need.

SAVE CASH AND SAVE THE PLANET

If you think going green is just for those who can afford it, think again. Lots of what you can do that’s good for the planet is good for your wallet too

39. Carry out a financial health check. Could your money be doing better financially and ethically? You could be banking with an ethical institution and getting as good a deal or better.

40. Do you really need it? Buy less and avoid waste. You can then spend more on things which you really need, and buy quality that will last.

41. Babies don’t need special baby food, especially not at up to a pound a jar. Buy a hand-held blender for £5 and purée ordinary, UK-grown organic food, such as potato, carrot, cauliflower and pear.

42. Give your time. Rather than searching for a present that may never be used, you could help with decorating, gardening or a big clear-out.

43. Cut the cost of cleaning. Add lemon juice (59p for 250 ml), soda crystals (51p a kilo) and bicarbonate of soda (44p for 200g) to your shopping basket to get your taps sparkling, dissolve grease, and shift stains on your work surfaces. All for £1.54.

44. Banish aerosols. Air fresheners fill your home with a toxic soup. Avoid wasting money and open a window instead.

45. Ditch disposable nappies. Switch to reusables. This could save you up to £600 in total. A set of 10 reusable nappies with simple Velcro fasteners costs about £70 new.

46. Save energy, save money. Use less energy in your home by improving insulation, draught-proofing, heating controls etc. Call the Energy Saving Trust on 0800 512 012 for free advice.

47. Pack your own lunch. Making your own sandwiches instead of buying over-packaged snacks could save you more than £4 a day.

MAKE YOUR VOICE HEARD

There’s only so much that each of use can do in our daily lives. But there’s a lot more that our politicians can do that affects us all. Make sure the Government knows that you want a greener Wales

48. Campaign. Take part in letter writing campaigns, postcard campaigns, petitions, online actions – it does make a difference, honest!

49. Demand strong leadership on climate change. We need strong leaders to take tough decisions and come up with creative solutions. If Arnold Schwarzenegger and Ken Livingstone can do it, you can too, Rhodri Morgan.

50. Educate and inform. Ask the Welsh Assembly Government to launch a high-profile awareness raising campaign to improve understanding of climate change and the many solutions we can implement to reduce its impact.

51. Demand they spend our money wisely. The Assembly Government should move some of the expenditure from roads (50% of Welsh transport budget at present) to support better public transport, cycling and walking schemes.

52. Email you MP now. Ask your MP to take strong action on climate change by emailing them at www.foe.co.uk/campaigns/climate/press_for_change/email_mp.

GET TOGETHER

If there’s so much that each of us can do alone, there’s so much more we can achieve if we work as one

53. Join a Friends of the Earth local group. If you want to do more for the environment both locally and globally, join one of Friends of the Earth’s many local groups around Wales. For information on your nearest group phone 029 2022 9577 or visit www.foe.co.uk/cymru/english/local_groups.

54. Have a clothes swapping party. Get together with you friends and swap clothes. This way you can get a whole new wardrobe for nothing and save the planet too!

55. Use your affiliations to magnify your input. As an employee, a union member, or a member of a club or society you’ll have more influence, so encourage your organisation to make itself heard.

56. Make your town a Transition Town. The transition network is all about people taking control of their own communities, and making a difference by working together. Find out more at www.transitiontowns.org.

57. Join ‘Cymruaction’ at www.foe.co.uk/cymru/english/press_for_change/mailing_list and become part of a powerful email campaign to protect the environment of Wales.

58. Share transport. Get together with work friends to car share.

59. Share tools and DIY equipment. Does every house in your street need a £70 lawnmower, a folding workbench for £30, and a steam cleaner at £100? Share with your neighbours, and it’ll do wonders for your community spirit too.

60. Join Friends of the Earth’s Big Ask Online March. Film yourself on a digital camera or a mobile phone and upload it at www.thebigask.com, and you’ll be joining Welsh luminaries Cerys Matthews, Goldie Lookin Chain and Huw Stephens and many others in asking the Government for a really strong climate change law. Or go along to The Point tonight at the Cardiff Swn Festival, where you can visit Friends of the Earth Cymru’s video stall and they’ll do the filming for you.

http://icwales.icnetwork.co.uk/news/feature-news/2007/11/10/60-ways-to-go-green-91466-20082759/